After an independent survey identified GBH as Boston’s “most trusted” local news source, our marketing team landed on “Earning Your Trust” as the theme of our 2024 annual report.

The visual design of the report includes collages of interlocking photographs and shapes that suggest connection, unity, and community—all ideas that relate to the overarching theme of “trust.” This annual report was a key marketing piece highlighting the year’s major productions and accomplishments and reminding readers why they support GBH. I was responsible for creating the report’s design concept, laying out spreads, and adding interactivity.

View the GBH 2024 Annual Report on Issuu

Completed at GBH | Creative Director: Danielle Pierce | Copy: Barbara Ayotte, Daphne Northrop